Have you ever left a website because you couldn't figure out how to buy something or it took 5 clicks just to find what you wanted?
Sometimes a website is perfect at identifying the call-to-action, but you have no idea what it will do. Will it take you to an information page or will it lead you down the Internet version of the Wonderland rabbit hole, wasting your time and spamming you with irrelevant details.
It's easy to criticize, but identifying what is wrong is the best way to learn what is right.
When you come across one of these websites that torture you with frustration, take a moment to compare it with your own small business website design. Find the reason it sucks and do the opposite.
As an example, take a look at webuyanycar.com
This isn't the worst small business website in the world, but it successfully confused the heck out of me. If you were wanting to sell your car, which action would be most important to you?
Possibly the "Value my car" option?
Apparently the post-it board...